Article analysis Example | Topics and Well Written Essays - 750 words

compend - Article ExampleWhile Coca Cola is the main product of the company, it produces a range of products that overwhelm but are not throttle to Appletiser, Beat Soda, Cherry Vanilla, Coca Cola with Lemon, Diet hundred, wench Coke, New Coke, Sprite, and Sarsi. The second of the 4 Ps i.e. the price of Coca Cola is scarcely $2 per bottle that contains 2 liters of the drink that essentially means a dollar a liter. However, the 2-liter bottle is useable on sale in certain places for only $.99. Coca Cola can be purchased from a variety of places ranging from petty tuck shops to large utility stores and gas stations, place being the third P of merchandising. The fourth P i.e. promotion is the most important factor which Coca Cola uses to gain private-enterprise(a) advantage in the market. Coca Cola is promoted in exciting ways. For instance, if a consumer manages to show a victorious cap to a shopkeeper from one of the bottles the consumer has drunk before, he/she is entitled t o a new unthaw bottle. Coca Cola also promotes its product by getting the consumers free in the theme park during the super bowl. The main product of Coca Cola is the soft-drink that is available in almost all countries rough the globe at a very reasonable and affordable price. Coca Cola adopts creative and modern strategies to promote its products as will be discussed shortly. The product is equally popular among people of all ages boot out for infants. The emulous advantage of Coca Cola is its innovation and corporate affectionate responsibility. Coca Cola is undeniably the most popular and respectable brand that has gained global recognition since its inception in 1866. The unique marketing strategies of Coca Cola since the time of establishment of this company has left its competitors surprised. There has been a continuous registration in the brand positioning of Coca Cola and its packaging over the decades. Coca Cola has ceaselessly aligned itself closely with innovatio n and consumer sophistication. Coca Cola always associates itself with events of global significance specially sports that are watched all over the world in such creative ways as making songs. Factors usually used in Coke branding include the feeling of happiness and unity that reflect in the songs and advertisements the company makes. The main themes of events that Coca Cola focuses on and associates with include but are not limited to the connection of people by family, sports, and culture etc. Coca Cola has its huge fan-following on social media websites like Facebook and Twitter where they watch Coke videos and comment. The senior vice president of Coke, Wendy Clark said, having all those fans respond to Coke is meaningful because fans are twice as likely to consume and 10 times more likely to purchase than non-fans (Siddiqui). Coca Cola also takes care of environment which is yet another way to sack up its image in the public eye. In fact, corporate social responsibility is what provides Coca Cola with competitive advantage. This can be assessed from the recent pledge made by Coca Cola to recycle the moldable bottles taken from the Olympics 2012 in London to produce 80 million new bottles of Coke within only a month and a half of the ceremonys end. This plan is hoped to accommodate about fifth part of the total waste generated during the Olympics games. In addition to this, Coca Cola has introduced a Coke can that is light in